Case study
Rayze grew Gresham's AI Overview visibility by 255%
Content marketing agency services that turn visibility into demand
We help you find and connect with your specific audience, wherever they search. We're not a content marketing agency that just writes content for ranking — we strategise, plan and develop content that increases visibility, builds authority, and supports measurable growth. Our work spans SEO, PPC, Generative Engine Optimisation (GEO) and LinkedIn Ads, making sure your copy resonates with your ideal customers wherever they're looking for you.
More than 50% of the quality leads we were receiving came from our SEO program and delivered significant ROI for the business. Yas, Christy and the team are at the forefront of SEO practice. Tech SEO maintenance, GEO vs SEO, guided content, market and competitor analysis, dashboards that really are easy to use. Easy to communicate with, responsive and results-driven.
Simon Baugh
Marketing Director
Trusted by ambitious B2B brands
What is a content marketing agency, and why do you need one
A content marketing agency helps your business turn attention into measurable growth. If you're investing in growth but struggling with quality traffic, leads, or a sense that your content isn't reaching the right audience, this is the gap content marketing agency services exist to close.
What we do is make sure every piece of content plays a role in driving commercial outcomes for you. The value is in the system — strategy, production and distribution working together. That means your content isn't just published; it's actively working to grow visibility and demand across channels.
What we do is make sure every piece of content plays a role in driving commercial outcomes for you. The value is in the system — strategy, production and distribution working together. That means your content isn't just published; it's actively working to grow visibility and demand across channels.
Rayze content marketing agency services
We don't treat content as a standalone task. To us, it's part of a connected system built to support your commercial goals. Every piece of content we produce has a clear purpose — improving visibility in search, strengthening paid performance, increasing AI discovery, or building your network on LinkedIn. Everything we do works together to move your business forward.
Technical performance strengthens visibility, quality content answers demand, authority builds trust, and AI search keeps you discoverable as search behaviour evolves.
SEO content strategy & writing
Content matters. What matters most is the strategy behind it. This is our most crucial content marketing agency service: SEO-led content strategies built on search intent and keyword research, and built on your data — not a template. This includes landing pages, blog content and on-page optimisation, so your visibility and organic traffic grow in search. But we don't stop there.
Working with our content team means working with people who know what makes content perform. Clarity, authority and trust are what we write for — content that gets picked up by AI-powered search platforms, ranks well on Google, and converts prospects into leads.
PPC ad copy & landing page content
Rayze's content services aren't just about blogs and website copy — content is also what powers your paid growth. Our approach to paid campaigns is performance-based, covering search ads, display messaging and conversion-optimised landing pages.
Our goal is to increase click-through rates and reduce acquisition costs. That means messaging that's clear, persuasive and aligned with user intent, backed by ongoing A/B testing so we can keep improving performance over time — and track exactly what impact paid campaigns have on your pipeline.
GEO content and AI search optimisation
Increasingly, people find information by asking questions directly on AI platforms. These platforms favour content that's relevant, trustworthy, clearly structured, and demonstrates real expertise.
Our job as your content marketing agency is to create and optimise content for this new search environment — giving it the best chance of appearing as the answer on platforms like ChatGPT, Gemini or Perplexity. Done well, GEO helps your business become the answer your customers are looking for.
LinkedIn Ads and B2B content
For B2B businesses, LinkedIn is full of opportunities to connect directly with your customers — but it depends on having the right copy. That's where we come in.
We create copy that reaches your customers on LinkedIn with the right message, at the right stage of their buying journey. This includes sponsored content, thought leadership posts, carousel ads, lead generation assets, and campaign messaging tailored to your goals. We use LinkedIn to engage decision-makers and build credibility, turning the platform into a measurable driver of demand.
What a content strategy includes
Strategy and planning
We treat content strategy as more than a content calendar. Before we develop anything, we define your goals, understand your audience, identify the right topics, and find the opportunities most likely to generate the leads you actually want. Only then do we build your content calendar across channels.
Repurposing & performance tracking
Strong strategy includes repurposing and reporting. Your content needs to keep creating value long after the publish date, so we look for ongoing opportunities to optimise or repurpose it. We work closely with your team, review strategy every quarter, and send clear monthly reports so you can track content performance with us.
Content production & optimisation
We produce content for the right channels, based on objectives like awareness, lead generation and conversion. Content also needs optimisation and distribution — we refine it for each channel, including search engines and AI platforms, so it reaches your audience in the right environment.
Why work with a content marketing agency: doing it the Rayze way
Content is no longer just about publishing blogs and landing pages. It's part of a system that needs to perform across search, AI and digital channels to support revenue. At Rayze, we build content that drives pipeline by:
- Turning content into a dependable source of leads and organic revenue
- Replacing inconsistent output with a scalable, consistent content operation
- Aligning every piece of content to search demand, buyer intent, conversion impact and platform
- Cutting down wasted effort from unplanned or low-performing content
- Increasing visibility across search and AI-driven discovery, without slowing internal teams
- Scaling content production without sacrificing strategic focus or quality
We work as an extension of your team, helping you turn content into a dependable growth channel that compounds over time.
Brands who have trusted us
We have built a great partnership with the Rayze team. We have been on a massive journey together, integrating two companies, mapping the new SEO landscape, and tracking an elevated level of efficiency required for PE. We challenge each other to think differently and that in turn improves our execution and performance.
Geneva Loader
CMO
More than 50% of the quality leads we were receiving came from our SEO program and delivered significant ROI for the business. Yas, Christy and the team are at the forefront of SEO practice. AI Overviews, GEO vs SEO, guided content, market and competitor analysis, dashboards that really are easy to use. Easy to communicate with, responsive and results-driven.
Simon Baugh
Marketing Director
Working with Rayze was a smooth and positive experience from day one. Yaser and his team were proactive, open, and clearly knew their stuff. They kept us in the loop with regular updates and clear reports, and were quick to respond to any questions we had along the way. Their support across technical SEO, on-page improvements and content planning was well thought through and made a real difference. If you’re looking for a team that’s collaborative, flexible and easy to work with, Yaser UK is a solid choice.
Melinda van Wyk
Marketing Experience Associate
We’re very thankful to Yaser and his team for building a fully-functioning website for our business. A very skilled and dedicated team of professionals is behind this marketing agency. Their attention to detail, analytical skills, and ability to work under pressure was truly remarkable.
Oliver Lewis
Founder
Working with Yaser has been an outstanding decision for our company. Our website traffic experienced an impressive growth of over 100% in just 8 months through organic SEO.
Lea Bonnet
CMO
We're an extension to your team
What keeps clients with us for 3+ years isn’t just performance. It’s how we work as an extension to your team. We stay agile, collaborate across your channels, and you work directly with senior experts.
Learn more about Rayze
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FAQs
Rayze content marketing agency FAQ
What is a content marketing agency?
A content marketing agency plans, creates and optimises content for your business to attract your ideal customer and support commercial growth. Content marketing agency services include content for organic search, paid campaigns, AI-powered search, and professional networks like LinkedIn.
What services are included in content marketing?
This depends on the agency and its area of expertise. Generally, it includes content strategy, development, optimisation, distribution and performance reporting. At Rayze, we offer SEO content strategy and writing, PPC ad copy and landing pages, GEO content, and LinkedIn Ads content.
Does content marketing include advertising?
Yes — advertising is part of a successful content marketing plan. PPC and LinkedIn ads need strong copy that genuinely represents you and your business to your audience. Landing page content also relies on strong messaging aligned with user intent.
Why hire a content marketing agency?
A good content marketing agency helps you navigate a complex modern search landscape, bringing specialist experience across search, paid campaigns and AI-powered discovery to build visibility in the right channel with the right content.
What should a content marketing strategy include?
A strong strategy starts with clear business goals and a real understanding of who your audience is, where they're most active, and what type of content resonates with them. It should include keyword research, content planning, development, optimisation, and distribution across the channels that work best for your business. Reporting matters too — it keeps performance on track and surfaces opportunities to repurpose and update content.