Case study
Rayze grew Gresham's AI Overview visibility by 255%
A GEO agency for brands that want to get cited in AI search.
We help your brand earn citations and mentions across ChatGPT, Perplexity, Gemini and other LLMs — through generative engine optimisation built on more than a decade of SEO foundations.
We have built a great partnership with the Rayze team. We have been on a massive journey together, integrating two companies, mapping the new SEO landscape, and tracking an elevated level of efficiency required for PE. We challenge each other to think differently and that in turn improves our execution and performance.
Geneva Loader
CMO
Trusted by ambitious B2B brands
What is a GEO agency?
GEO — generative engine optimisation — helps your brand appear in the answers AI tools give your customers. Not just search results. The actual recommended answer, on platforms like ChatGPT, Claude, Gemini, Perplexity, Copilot, and Google AI Overviews.
GEO builds on SEO but shifts the focus from rankings to recommendations.
At Rayze, we audit how AI tools currently perceive your brand, identify where you are being missed or misrepresented, and build the authority and clarity these tools need to cite you correctly.
Book a GEO strategy callGEO builds on SEO but shifts the focus from rankings to recommendations.
At Rayze, we audit how AI tools currently perceive your brand, identify where you are being missed or misrepresented, and build the authority and clarity these tools need to cite you correctly.
Why GEO matters now
Search behaviour has shifted. More users now start product and service discovery in AI tools rather than typing a query into Google. If your brand is not being cited in those answers, you are invisible at the moment it matters most.
There’s a rise in zero click searches
Users increasingly get their answers directly within search results and AI tools — without clicking through to a website. Featured snippets, AI Overviews, AI Mode, and direct ChatGPT responses all reduce the traffic a well-ranked page used to reliably earn. Your brand needs to be in the answer, not just beneath it.
Mentions and citations are the new rankings
AI tools cite brands they trust and understand. That trust is built through content clarity, structured data, and authoritative sourcing — not keyword density. GEO focuses on mentions and citations while SEO focuses on keywords and rankings.
The Cost of AI invisibility is huge
Ignoring AI search means losing visibility at the start of the buying journey. That is not a future risk. For many sectors, it is already happening.
There’s a rise in zero click searches
Users increasingly get their answers directly within search results and AI tools — without clicking through to a website. Featured snippets, AI Overviews, AI Mode, and direct ChatGPT responses all reduce the traffic a well-ranked page used to reliably earn. Your brand needs to be in the answer, not just beneath it.
Mentions and citations are the new rankings
AI tools cite brands they trust and understand. That trust is built through content clarity, structured data, and authoritative sourcing — not keyword density. GEO focuses on mentions and citations while SEO focuses on keywords and rankings.
The Cost of AI invisibility is huge
Ignoring AI search means losing visibility at the start of the buying journey. That is not a future risk. For many sectors, it is already happening.
Rayze GEO services
We help your brand become the answer — cited by LLMs.
Sources and Digital PR
We review the sources and pages LLMs use to cite and get information about your brand. Our research gives direction to your PR team to improve your brand narrative. This builds your brand trust in LLMs.
AI Brand audit
We improve the signals AI models rely on to identify and categorise your brand — including your presence across Wikipedia, knowledge panels, and other structured sources these tools draw from. The goal is for AI to describe your brand accurately and consistently.
Technical optimisation
We ensure sites are clean and crawlable which helps AI models interpret your content more accurately. Content optimisation goes hand in hand with technical optimisation. Clearer interpretation, more citations.
AI Entity audit
We track how AI models currently interpret, describe, and cite your brand across your chosen entities. We test both branded and non-branded prompts — across ChatGPT, Claude, Gemini, Google AI Overview, and more, to build a clear picture of where you appear, where you don't, and why.
Content optimisation
We restructure your highest-value pages so LLMs can interpret, extract, and cite them with confidence. The result is a brand that does not just appear in AI answers — it is presented as a credible, authoritative source within them.
Prompt tracking
We track prompts relevant to your brand and services and audit your Share of Voice in your industry. It helps us understand how various prompts influence certain AI models and how to structure your strategy.
How to choose a GEO agency
Not all GEO agencies are equal. Here is what to look for — and the questions worth asking before you commit.
GEO builds on SEO, but it doesn’t replace it. If an agency is not delivering results in SEO expertise, don’t expect them to deliver to GEO.
Any credible GEO strategy should be built on live prompt testing — not assumptions about how AI tools behave.
Look for real case studies that show AI visibility gains. Verify they are not repackaged SEO case studies with a GEO label applied.
GEO is not a bolt-on for us. It’s the natural next chapter of the work we have been doing for over a decade.
View case studies
GEO builds on SEO, but it doesn’t replace it. If an agency is not delivering results in SEO expertise, don’t expect them to deliver to GEO.
Any credible GEO strategy should be built on live prompt testing — not assumptions about how AI tools behave.
Look for real case studies that show AI visibility gains. Verify they are not repackaged SEO case studies with a GEO label applied.
GEO is not a bolt-on for us. It’s the natural next chapter of the work we have been doing for over a decade.
Why choose Rayze
Rayze is an independent UK-based GEO agency helping ambitious businesses and brands earn mentions and citations on AI models.
1. Specialists in SEO and GEO. Our SEO and GEO consultants bring over a decade of frameworks and results — built from doing the work, not following industry noise.
2. Direct access to our team. You work directly with the people doing the thinking and the execution. No account layers, no handovers, no learning curve. Just a direct line to the senior consultants on your account.
3. We work alongside you. Our clients stay with us for three years or more because we work as an extension of your team, improving visibility and lead quality without adding complexity to your week.
1. Specialists in SEO and GEO. Our SEO and GEO consultants bring over a decade of frameworks and results — built from doing the work, not following industry noise.
2. Direct access to our team. You work directly with the people doing the thinking and the execution. No account layers, no handovers, no learning curve. Just a direct line to the senior consultants on your account.
3. We work alongside you. Our clients stay with us for three years or more because we work as an extension of your team, improving visibility and lead quality without adding complexity to your week.
We're an extension to your team
What keeps clients with us for 3+ years isn’t just performance. It’s how we work as an extension to your team. We stay agile, collaborate across your channels, and you work directly with senior experts.
Learn more about Rayze
Brands who have trusted us
We have built a great partnership with the Rayze team. We have been on a massive journey together, integrating two companies, mapping the new SEO landscape, and tracking an elevated level of efficiency required for PE. We challenge each other to think differently and that in turn improves our execution and performance.
Geneva Loader
CMO
More than 50% of the quality leads we were receiving came from our SEO program and delivered significant ROI for the business. Yas, Christy and the team are at the forefront of SEO practice. AI Overviews, GEO vs SEO, guided content, market and competitor analysis, dashboards that really are easy to use. Easy to communicate with, responsive and results-driven.
Simon Baugh
Marketing Director
Working with Rayze was a smooth and positive experience from day one. Yaser and his team were proactive, open, and clearly knew their stuff. They kept us in the loop with regular updates and clear reports, and were quick to respond to any questions we had along the way. Their support across technical SEO, on-page improvements and content planning was well thought through and made a real difference. If you’re looking for a team that’s collaborative, flexible and easy to work with, Yaser UK is a solid choice.
Melinda van Wyk
Marketing Experience Associate
We’re very thankful to Yaser and his team for building a fully-functioning website for our business. A very skilled and dedicated team of professionals is behind this marketing agency. Their attention to detail, analytical skills, and ability to work under pressure was truly remarkable.
Oliver Lewis
Founder
Working with Yaser has been an outstanding decision for our company. Our website traffic experienced an impressive growth of over 100% in just 8 months through organic SEO.
Lea Bonnet
CMO
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Let's build something that lasts
Ready to strengthen your presence across search and AI?
Book a 1-2-1 call with our SEO team and see how we can help you.
FAQs
Frequently asked questions around GEO.
How long does it take to see GEO results?
Most brands begin to see improved citation frequency and AI answer mentions within approximately four to eight months. GEO is iterative — the results compound over time.
What is GEO in simple words?
GEO — generative engine optimisation — is the process of making your brand more likely to be cited and recommended by AI tools like ChatGPT, Claude, Gemini, and Google AI Overview. GEO is achieved through content production, technical optimisation and implementing authority signals across the site.
GEO vs AEO vs SEO: what’s the difference?
GEO is Generative Engine Optimisation, the process of optimising your site for AI visibility. AEO is Answer Engine Optimisation, the process of optimising your site to become the primary cited source on LLMs.
In short, GEO and AEO are the same. The goal of both is to improve AI visibility and help you become the answer in LLMs.
Where SEO helps you rank in traditional search results, GEO and AEO help you appear in the actual answers AI tools give your customers.
Is GEO the same as SEO?
No, they serve different purposes and work best together. SEO builds the technical and content foundations that help search engines find and rank your site. GEO builds the authority and clarity that helps AI tools cite and recommend your brand. One supports the other.
Will GEO replace SEO?
GEO does not replace SEO — it extends it. The fundamentals of search (authority, clarity, trust, technical soundness) remain the same. What GEO adds is the optimisation layer that determines how your brand appears in the AI-generated answers that are increasingly shaping how people discover products and services.
How much does GEO cost in the UK?
GEO agency services in the UK can cost between £2,500 and £10,000, depending on the scope of the requirement.