
Case study
Rayze grew Gresham's AI Overview visibility by 255%






We deliver SEO as one connected system, not a set of separate activities — each area supporting the others to build sustainable organic growth.
Technical performance strengthens visibility, quality content answers demand, authority builds trust, and AI search keeps you discoverable as search behaviour evolves.
Technical SEO is the foundation everything else depends on. We start with a full audit to identify what's affecting your visibility, then make sure your site is structured for search engines to understand, crawl and index properly — covering site speed, Core Web Vitals, structured data, internal linking and site architecture.
Good content is what drives ranking and traffic growth over time — and that's what we build. We create and refine content based on what your customers are actually searching for, covering keyword research, content planning, on-page optimisation and improving existing pages. We don't just write content that ranks; we write content that turns readers into customers.
Trust is what makes customers come back. We help you earn it through high-quality backlinks and digital mentions — outreach, editorial coverage, and data-led campaigns. Authority remains one of the strongest ranking signals, directly shaping how competitive your visibility is in search, which makes it essential, not optional.
People no longer rely on search engines alone — AI platforms are increasingly shaping how they discover information. GEO is how we make sure your visibility in the AI era matches your traditional rankings. We optimise your content and brand presence for AI-driven platforms like ChatGPT, Perplexity and Google AI Overviews.

An SEO agency helps your business improve visibility across search engines and other discovery platforms — improving technical performance, creating and refining content, building authority through backlinks, and adapting your presence for evolving search experiences. The goal isn't just more traffic; it's attracting the right audience and turning organic traffic into a consistent source of qualified leads and revenue.
The four main types are technical SEO, on-page SEO, off-page SEO and content SEO. Technical SEO determines how well search engines can understand, crawl and index your site. On-page SEO optimises individual pages — keywords, headings, structure. Off-page SEO covers backlinking and brand mentions that build authority. Content SEO focuses on creating content that matches user intent and search demand. These work best aligned, not treated individually.
Typically, you'll see early signs of improvement within three to six months, with more significant results appearing from six to twelve months — though this depends on competition, website condition and investment level. Technical fixes and on-page changes can move faster, but consistency over time is what drives stronger, lasting results.
Pricing varies. For most SMEs, monthly retainers typically range from £1,500 to £5,000. For mid-market and more competitive industries, expect £5,000 to £15,000+ per month. Some projects are priced one-off, by day rate, or as a hybrid. What you pay depends on website complexity, industry competitiveness and how quickly you want results. Think of it as an investment — returns build through sustained visibility and traffic growth. For an accurate number, book a strategy call and we'll work through your goals together.
Yes. As long as search engines exist, SEO remains the most effective long-term growth channel. Search behaviour has changed, but people still rely on Google and other search engines to find answers. What's changed is how visibility is achieved — AI-generated answers and other discovery platforms now offer new ways for businesses to be found. The brands succeeding in 2026 are the ones adapting to this shift, not relying on outdated approaches.
No — AI is changing how we search, not replacing SEO. AI gives people more ways to access information, particularly through summaries and conversational platforms. But to answer questions well, AI still needs structured, high-quality, authoritative content. That makes SEO more important, not less. The focus is shifting from ranking in search engines to producing content that's visible, trusted and usable across both traditional search and AI-driven systems.
You can manage SEO yourself, especially with a small website, in a less competitive industry, or when just starting out. As your business grows, it becomes harder to handle alone. An agency adds value through effective support across technical optimisation, content strategy and authority building — helping you move faster and spot opportunities you might otherwise miss.
Roughly 20% of activities drive around 80% of results. A small number of high-impact actions — fixing critical technical issues, earning authoritative backlinks, targeting the right keywords — can generate most of your visibility and traffic growth. The challenge is identifying which 20% matters for your business.