Webinar

In this podcast episode, George Vlasyev sits down with Rayze Digital's founder Yaser Ayub, at The GEO Blueprint podcast. Drawing on 20 years in SEO and active testing across LLMs, Yaser covers how AI search actually works, how to measure brand visibility within it, why brand mentions now matter as much as links, and why the fundamentals of good SEO have never been more important. Whether you are just beginning to think about AI search or already investing in it, this conversation helps you figure out where to focus.

Search has changed, and the reporting hasn't caught up. CMOs and marketing leaders are being asked the same questions in every boardroom: why aren't we showing up in AI, what should we be tracking, and how do we measure visibility in a channel that no longer hands us clicks? This session covers what LLMs actually rely on, the metrics that matter, the ones to ignore, and a real example of moving from position six to position one in LLM visibility in eight weeks.

SEO and PR share the same goal: earning organic results through strong content and storytelling. This webinar explores how aligning both teams can reduce conflict, avoid common pitfalls, and turn collaboration into measurable growth. You’ll learn the biggest mistakes when PR and SEO work separately, how to optimise content for both search and media, and see real examples of successful SEO–PR collaboration.