Detertech: How We Delivered #1 Rankings and 95% Organic Growth in 6 Months
I have worked with Yas and his team where I needed professional, personalised, and effective SEO services and wow did I get that and more. More than 50% of the quality leads we were receiving came from our SEO program and delivered significant ROI for both businesses. I will continue to work with Yas and the team, whom I trust to do the right job, every time. Yas, Christy and the team are at the forefront of SEO practice and continually experiment and test best practices to stay there. AI Overviews, GEO vs SEO, guided content, market and competitor analysis, dashboards that really are easy to use. Easy to communicate with, responsive and results-driven. I could not recommend Yas and the team more.
Who Detertech Is
Detertech are a pioneer in intelligence-led security, providing site security, forensic marking, and crime intelligence for construction sites, infrastructure projects, and critical assets across the UK and Europe.
The Challenge: The technology was proven, but organic visibility was not keeping up. Detertech were capturing only a fraction of searches from security managers, site operators, and procurement teams looking for construction site security, vacant property protection, and forensic marking.
The Goal: Turn organic search into a dependable commercial channel, and rank #1 for "construction site security" — the term that mattered most to the business.
What We've Done to Achieve This
Our strategy for Detertech combined technical fundamentals with sharper targeting of high-intent security terms.
1. Technical Foundation
- Core Web Vitals and site speed: Improved performance across the site to give every page a cleaner base to compete from.
- Crawlability: Fixed underlying issues holding key pages back in search.
2. Keyword Strategy
- High-intent targeting: Focused on commercial terms like "construction site security", "mobile CCTV" and "solar farm security".
- Priority mapping: Aligned keywords to the pages best placed to win them.
- FAQs: Added FAQs with users' most asked questions
3. On-Page and Content Optimisation
- Rewrote meta descriptions, headers and landing page copy to speak directly to security managers and procurement teams.
- Structured data markup across products and services.
- Internal linking reshaped so authority flowed into PID360, construction site security, and intruder detection pages.
4. Link building
- Building backlinks: We built high quality and authoritative links to the target pages.
Results
#1 Ranking for the Term That Mattered Most
- Detertech now rank #1 on Google for "construction site security" — ahead of Clearway, Safesite and WCCTV.
95% Growth in Organic Query Volume
Query volume shows page strength.
- +88.8% desktop queries
- +91.0% mobile queries
- More than double the Google searches now capture Detertech's brand and solutions
Impressions and Engagement
- +65.7% desktop impressions | +125% mobile impressions
- +40.3% engaged mobile sessions
- +96.9% new desktop users — fresh audiences, not recycled traffic
Search Authority
- 53 mobile keywords in positions 1–3
- 81 mobile keywords in positions 4–10 — a pipeline of terms primed to break into the top three
- 700% increase in AI Overview appearances
Key Takeaways
What Made This Campaign Successful:
- Clear Commercial Priority: Ranking #1 for "construction site security" was the business goal from day one. Every decision pointed at it.
- Foundations First: Technical fixes gave content and on-page work a fair chance of performing.
- Mobile-First Thinking: Security managers search in the field. Mobile-led optimisation matched how the audience actually behaves.
- Compounding Growth: Month-over-month gains from February onwards — sustainable, not a spike.
AI Visibility: A 700% jump in AI Overview appearances means Detertech now show up where the next generation of discovery is happening.
This case study shows how disciplined SEO — built on experience, not trends — can move a brand to the top of its most commercially important term in six months.
Ready to achieve similar results for your business? Contact Rayze Digital to discuss your SEO strategy.
Client’s feedback
I have worked with Yas and his team where I needed professional, personalised, and effective SEO services and wow did I get that and more. More than 50% of the quality leads we were receiving came from our SEO program and delivered significant ROI for both businesses. I will continue to work with Yas and the team, whom I trust to do the right job, every time. Yas, Christy and the team are at the forefront of SEO practice and continually experiment and test best practices to stay there. AI Overviews, GEO vs SEO, guided content, market and competitor analysis, dashboards that really are easy to use. Easy to communicate with, responsive and results-driven. I could not recommend Yas and the team more.
