
Case study
Rayze grew Gresham's AI Overview visibility by 255%




Frequently asked questions around AI and SEO.
AI SEO is optimising your website for AI-powered search engines such as ChatGPT, Claude, Perplexity etc. An AI SEO service comes under many names: AEO (Answer Engine Optimisation), GEO (Generative Engine Optimisation), or AI optimisation. AI SEO optimisation helps your site get discovered by Large Language Models,
Our AI SEO service focuses on the technical, content and linking aspects of your site. Specifically, we check and improve your technical infrastructure and website performance, making sure your site is clean and crawlable; we focus on your content and topical authority; we focus on your website mentions in AI platforms and how to increase that. We aim to improve your overall visibility in LLMs and search engines.
What we're seeing right now is SEO and the way users search evolving. Users are no longer looking on search engines only to find information but on LLMs too, asking complex questions rather than type a keyword. However, LLMs are still reliant on information from the search engines. This means that SEO is very much alive - all websites need a good SEO foundation to be mentioned in LLMs.
So yes, SEO will still exist in 5 years.