How We Grew Organic MQLs by 93% and Moved Core Keywords from Page 4 to #1

Who Quoreka is

Quoreka is a SaaS software provider of CTRM and ETRM solutions — commodity trading and risk management, supply chain, and bulk handling solutions. They serve trading firms, commodity houses and industrial businesses that need to manage complex physical and financial trade flows across metals, agricultural products, energy, and more.

Their product is genuinely strong. The challenge was that organic search wasn't reflecting it. Core commercial keywords — the exact terms their buyers type into Google — were sitting on page 3 and 4, or not ranking at all. Offline lead generation was carrying most of the weight, and digital wasn't pulling its share.

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What we did to achieve this

Our approach was grounded in the fundamentals: get the right content in front of the right people, make sure the site is technically sound enough to support it, and build authority in a category that Google barely understood at the start.

1. Definitive content on the category

We optimised this blog What is CTRM Software? — a long-form, authoritative piece that supports the Solutions page and it’s designed to be the best answer on the internet to that question. It now ranks #1 for "CTRM software", "CTRM systems", "what is CTRM", "CTRM definition", "CTRM meaning" and dozens of related terms. It appears in Google AI Overviews across multiple queries and is the page Google is citing when Quoreka earns those placements.

The logic was simple: if Quoreka could own the definitional content for their category, every related keyword becomes easier to rank for. That's exactly what happened.

2. Industry-specific content across metals and agriculture

We expanded into the specific commodity verticals where Quoreka has built solutions — metals, agricultural softs, grains, LNG, and more. Blogs targeting CTRM for metals, CTRM for ags and softs, and related terms helped build topical depth across the entire category, not just a single page.

This is why Quoreka now ranks for "ctrm metals", "metals trading software", "ctrm steel", "ctrm ags", "ctrm grains" and a long tail of commodity-specific terms — because the content exists to support those rankings.

3. Technical health and site maintenance

Throughout the programme, we maintained crawl health, resolved indexing issues, improved internal linking between related pages, and kept the technical foundation clean. Schema was implemented and maintained across key pages.

None of the content work compounds without this. Rankings that land on a technically weak site don't stick.

4. Migration set up and monitoring.

We successfully merged two brands (Quor Group and Eka1 merged into one entity, Quoreka, in 2025) into a single brand and migrated the website with no loss of organic traffic. Established the new brand presence, driving a 168.3% increase in branded organic search clicks

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Results

Keyword rankings

The shift in keyword positions is where the results are most striking. Across Quoreka's most commercially important terms, the average ranking improved by more than 32 positions year-on-year.

• "CTRM software" — new #1 ranking (previously unranked), appearing in Google AI Overviews
• "CTRM systems" — new #1 ranking (previously unranked), in AI Overviews
• "Metals trading software" — moved from position 6 to #1
• "Metals CTRM" — moved from position 6 to #1, appearing in AI Overviews
• "CTRM software solutions" — moved from position 50 to #1
• "CTRM solution" — moved from position 40 to position 4
• "Commodity trading and risk management software" — moved from position 73 to position 2
• "CTRM commodity trading risk management" — moved from position 86 to position 2

Share of voice

Share of voice measures what percentage of all available clicks in a keyword group a site captures. These numbers show the scale of the shift:

• CTRM page keywords: Share of Voice grew from 0.27% to 6.03% — a +5.8 percentage point increase
• CTRM Metals keywords: Share of Voice grew from 3.58% to 14.11% — a +10.5 percentage point increase
• CTRM Agri keywords: Share of Voice grew from 0.21% to 5.82% — a +5.6 percentage point increase

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Organic MQLs

Organic search MQLs grew by 93% year-on-year. 

Alongside MQLs and keyword performance, we helped in increasing organic non-branded search clicks by + 138.84% (829 to 2K), a challenging task during this AI search era.

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Key takeaways

• In a small, specialised category, they own the definitional content. One well-written, authoritative piece on "What is CTRM Software?" became the engine behind dozens of #1 rankings.
• Rather than spreading across broad terms, we went deep on CTRM, ETRM, metals, and agri — building a body of content and topical authority that signals genuine expertise in the category.
• Schema, crawl hygiene, internal linking and indexing were maintained throughout. Rankings that land on a weak site don't compound — they stall.
• AI Overviews are a by-product of good SEO. Multiple Quoreka pages now appear in Google AI Overviews across their core terms — including "CTRM software", "CTRM systems", "metals CTRM" and more. This came from content quality and authority, not from chasing AI-specific signals.

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