Snugg: Powering Up Organic Growth

Who Snugg Is

Snugg is an online platform helping people make their homes more energy efficient. The company approached Rayze Digital in April 2024 with a clear objective: they needed to increase their non-branded organic traffic and conduct extensive market research to fuel their growth.

The Challenge: While Snugg had an existing website and some organic presence, their non-branded search visibility was limited. They needed a comprehensive content strategy to capture relevant search traffic and establish thought leadership in the competitive energy sector.

Starting Point: When we began our partnership in April 2024, Snugg had minimal non-branded organic traffic and needed both technical optimisations and strategic content development.

What We've Done to Achieve This

Our focused SEO strategy for Snugg centered on content-driven growth and technical optimisation:

1. Strategic Content Development

• Targeted Content Creation: Developed comprehensive, research-driven content targeting key B2C industry terms such as 'how can I make my home more energy efficient?'.
• Market Research Integration: Created content that addressed specific market gaps identified through extensive research
• Reviewed the UX: Snugg was missing some key E-E-A-T signals on their pages

2. Content Optimisation & Implementation

• Keyword Strategy: Developed targeted keyword clusters based on market research and competitor analysis
• Content Structure: Implemented SEO-best practices in content architecture and internal linking

3. Tech SEO, UX and Page Optimisation

• On-Page SEO: Optimised all new content for maximum search visibility
• Technical SEO: Fixed minor technical issues on their existing site to improve crawlability and user experience
• Blog template: Modified the blog template to include E-E-A-T signals such as authors and table of contents.

Results

The results demonstrate the power of strategic content marketing combined with technical SEO:

Explosive Non-Branded Growth

• 6,673% increase in clicks (non-branded traffic in 2024)
• 3,366% increase in impressions (non-branded traffic in 2024)
• From 4.41K total clicks to 21.5K in overall organic performance
• 1.71M total impressions with steady month-over-month growth

Year-over-Year Performance

Comparing the last three months of 2024 vs 2023:

• 1,740% more clicks in Oct-Dec 2024 vs same period in 2023
• 525% more impressions in the same comparison period
• Consistent upward trajectory since April 2024 implementation

Search Position Improvements

• Significant average position improvements throughout 2024
• Steady climb in search rankings across target keywords
• Enhanced search visibility in competitive energy sector terms

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Key Takeaways

What Made This Campaign Successful:

1. Content-First Strategy: Focusing primarily on high-quality, targeted content creation delivered exceptional organic growth for B2C.
2. Market Research Integration: Using extensive market research to identify content gaps and opportunities in the energy sector
3. Technical Foundation: Addressing minor technical issues ensured content could perform at its maximum potential
4. Consistent Implementation: Regular content publishing and optimisation from April onwards created compound growth effects
5. Data-Driven Optimisation: Monthly performance analysis and adjustments kept the strategy aligned with results
6. Sector Expertise: Deep understanding of the energy technology space allowed for authoritative content creation

This case study demonstrates how a focused content strategy, combined with technical SEO fundamentals, can deliver extraordinary organic growth in competitive B2B sectors.

Ready to achieve similar results for your business? Contact Rayze Digital to discuss your SEO strategy.

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