Joe's Blooms: From Zero to SEO Hero

Who Joe's Blooms Is

Joe's Blooms is a biodiversity and environmental tool provider that came to Rayze Digital in early 2023 with a clear mission: they needed a robust online presence to showcase their expertise in biodiversity net gain calculations and environmental services.

The Challenge: Joe's Blooms had minimal search visibility and needed to establish themselves as a trusted authority in the competitive biodiversity sector. They required both a new website and a comprehensive SEO strategy to reach potential clients searching for biodiversity net gain tools and services.

Starting Point: Joe's Blooms began with virtually zero organic search presence, starting from scratch in January 2023.

‍

What We've Done to Achieve This

Our comprehensive SEO strategy for Joe's Blooms focused on three key pillars:

1. Foundation Building

• Website Development: Built their site on Webflow, ensuring technical SEO best practices from day one
• SEO Strategy Implementation: Launched ongoing SEO retainer services starting January 1st, 2023
• Technical SEO: Ensured all pages were fully optimised for search engines and user experience

2. Content Strategy & SEO Optimisation

• SEO for the BNG Tool page: Optimised Joe's Blooms' existing Biodiversity Net Gain calculator page for maximum search visibility
• Targeted Content Creation: Developed comprehensive guides around BNG topics including:
  • BNG Assessment guide
  • What is BNG resource.
  • BNG Examples and case studies
  • Biodiversity Net Gain planning guides‍
• Keyword Research: Identified high-value opportunities in the biodiversity net gain space for content generation.

3. Link Building & Authority Development

• Strategic Backlink Campaign: Built high-quality backlinks to key pages:
  • BNG Assessment page
  • Biodiversity Net Gain guide
  • BNG Tool page
• Performance Monitoring: Continuous tracking and optimisation using GSC, GA, and Ahrefs data
• Keyword Expansion: Systematically expanded keyword targeting to capture 215+ non-branded terms

‍

Results

The results speak for themselves – Joe's Blooms experienced extraordinary growth across all key metrics:

Overall Website Performance

• 500 signups in the first 2 weeks of launching
• 742% growth within 8 months of implementation
• 40% click growth from January 2024 to December 2024
• 90% increase in peak performance (May 2024: 1,579 clicks vs January 2024: 830 clicks)
• 116,200% growth over two years (assuming zero starting point)

BNG Tool SEO Success

Joe's Blooms had already built their biodiversity net gain calculator - we optimised the landing page for search visibility:

• 44,100% clicks growth in 2024 alone
• 2,170,000% impressions growth in 2024
• From 0 to 950 branded and non-branded clicks
• 215 non-branded keywords ranking for the BNG tool page

Search Rankings Achievement

By December 2024, Joe's Blooms achieved #3 rankings for critical terms:

• "biodiversity net gain calculator"
• "biodiversity net gain tool"
• "bng tool"
• "bng calculator"

Traffic Milestones

• May 2024 Peak: 67,513 impressions (highest month)
• Page 1 ranking for [bng] achieved by July 28th, 2023
• Consistent growth trajectory maintained throughout the campaign

‍

Key Takeaways

What Made This Campaign Successful:

1. Strategic Content Development: Creating comprehensive BNG guides (assessments, planning, examples, case studies) established topical authority
2. Tool Page Optimisation: Optimising Joe's Blooms' existing BNG calculator for search visibility turned it into a traffic magnet
3. Targeted Link Building: Strategic backlinks to key pages (BNG Assessment, guides, and tool) boosted domain authority
4. Technical SEO Foundation: Building on Webflow with SEO-first approach ensured scalable growth
5. Niche Expertise: Deep focus on biodiversity net gain allowed domination of a specific vertical
6. Long-term Commitment: Consistent optimisation over 24+ months delivered compound results

This case study demonstrates how strategic SEO implementation, combined with valuable tool creation, can transform a startup's online presence into a lead-generation powerhouse.

Ready to achieve similar results for your business? Contact Rayze Digital to discuss your SEO strategy for your Webflow site.

‍